Zilch×ArsenalFor review only

2026/27 · Creator brief

Clean sheet.
Something to
celebrate.

Help Arsenal fans discover Clean Sheets, the scarf giveaway from Zilch. Bring your own voice. Make the reward easy to understand.

Read your brief ↓

Clean Sheets only · Activity through March 2027

Red and white Arsenal scarves from the Zilch Clean Sheets campaign
A little thank you for the biggest support.

01 · The campaign

A win. A clean sheet.
A scarf for the fans.

When Arsenal win with a qualifying clean sheet, Zilch makes 500 free Arsenal scarves available for UK fans to claim.

It is first come, first served. Fans need to claim through the campaign page. A scarf is not automatic or guaranteed for everyone.

Visit the official Clean Sheets page ↗

Always use the fixture, claim window and link confirmed by MXI for your activation. Do not announce a drop until we give you the go-ahead.

02 · Your content

Make it feel like you.

Talk to your audience as you normally would. Keep the football and the fan reward at the heart of it.

01

Before the game

Build anticipation.

Introduce Clean Sheets and explain what fans can look out for. Show the scarf, or reference it clearly, and point people to the campaign details.

  • Name Zilch and explain the qualifying clean-sheet win.
  • Mention 500 scarves, UK fans and limited availability.
  • Do not imply that the reward is already live.

Possible formats: Reel, TikTok or an agreed platform-native integration.

02

After our trigger message

React. Then point fans to claim.

Celebrate the confirmed result in your own style. Once MXI confirms the drop is live, make the scarf reward and the route to claim clear.

  • Reference the match and the clean-sheet win.
  • Show or mention the scarf and the first-500 UK limit.
  • Use the approved claim link in a clickable placement.

Possible formats: a linked Story, reaction video or agreed equivalent.

03 · Campaign examples

See how Shay brought it to life.

Two examples to show the tone and the idea. Use them for inspiration, not as a script to copy.

Example 01 · Introduce the idea

Shay’s launch Reel

A natural introduction to the reward, told in his own voice.

Open video ↗
Example 02 · React to the result

Shay’s reaction Story

A fan-first response that gives the audience a clear next step.

Open video ↗

Existing campaign content, for reference only. Previous offers, timings or wording in these videos do not replace the instructions for your own activation. Please do not repost or reuse another creator’s footage.

Optional English captions are auto-generated and may contain transcription errors.

04 · Before you post

Keep these details clear.

A quick check for your content and caption.

This checklist is for your own use. Nothing is submitted or saved.

05 · Approval & delivery

Send it to us.
We’ll confirm the go-ahead.

Submit your draft below, or send it directly to Ross on WhatsApp. Include your talent name, draft number, caption, disclosure and proposed link placement.

  1. Agree the plan

    We confirm your fixture, deliverables, draft deadline and posting window directly with you.

  2. Send the draft

    Share a clear preview or file link. For a reactive post, wait for our trigger and follow your agreed turnaround.

  3. Get approval, then post

    Wait for written sign-off. Send us the live link once published, plus the agreed performance screenshots afterwards.

Upload for review

Your draft, in one place.

Upload your content and add your caption and notes using our Google Form. A Google account is required.

The upload form is being prepared. For now, please use WhatsApp or email below.

Prefer WhatsApp?

Send it straight to Ross.

Tap the link on your phone, or scan the QR code to open a chat.

WhatsApp Ross

+44 7785 222200
Send videos as a document or an original-quality file link.

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